There exists a false narrative today that Machine Learning (ML) and Artificial Intelligence (AI) is replacing humans in the workplace. In fact, the reality is very different where machine learning and AI are being deployed at scale and yet industry are hiring more than ever. However, there is a massive gap within industry around enhancing and leveraging human creativity and unlocking human potential at scale. Humans have knowledge, understanding and wisdom that machines and algorithms don’t have and we need to tap into that knowledge to create more value for society. However, machines and algorithms can perform certain tasks at a speed and scale that humans can never achieve. In this talk we will give examples where AI enhanced human creativity and how we fuse art and technology to bring together the very best of humanity with the best of technology. We will focus on the “Second self” collaboration between Reeps One (artist and creative technologist) and his AI digital beat boxing twin that illuminates a path forward for ML and AI to unlock human potential.