Presented by MG Empower

Why Content Drives Customer Experience Innovation

Mar 12, 2022

11:30am – 12:30pm CT

The new customer experience is tailored to offer value that it's worth audiences' attention and loyalty. Beyond solutions, customers want to be surprised and immersed. Whereas technology plays a major role in that sense by pushing brands' perspectives, innovative strategies share a basic yet challenging marketing asset: content. Quality, engaging and relevant content — that keeps audiences scrolling and is reshaping the creator economy. While innovation leads the new customer experience, content is the true ground of innovation in the era of attention economy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Maira Genovese
Maira Genovese

MG Empower

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