Breaking the Rules to Make Your Experience Matter

Date TBA

Brands that break the rules to make experiences that matter to their customers will outperform their industry peers by 6x. But here’s the kicker: your peers today aren’t who they’ll be tomorrow.
Companies like Amazon and Peloton exist as a result of listening to their customers’ needs and pioneering new experiences into new lifestyles. They also create confusion—where’s the line between health, wellness and entertainment? Does it even matter?
Accenture Interactive CEO, David Droga, will talk with industry disruptors Dara Treseder, SVP, head of global marketing and communications at Peloton, and Ukonwa Ojo, CMO of Amazon Prime Video & Studios, on how to break through the barriers holding brands back from creating the experiences people didn’t even know they needed.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Event Type: Session