Featured Session: Breaking the Rules to Make Your Experience Matter

Mar 12, 2022

2:30pm – 3:30pm CT

Brands that break the rules to make experiences that matter to their customers will outperform their industry peers by 6x. But here’s the kicker: your peers today aren’t who they’ll be tomorrow. 
Companies like Amazon and Peloton exist as a result of listening to their customers’ needs and pioneering new experiences into new lifestyles. They're also blurring the lines between the health, wellness and entertainment industries. So is that their secret sauce? 
Accenture’s Chief Marketing & Communications Officer Jill Kramer, will host individual fireside chats with industry disruptors Dara Treseder, SVP, head of global marketing and communications at Peloton, and Ukonwa Ojo, CMO of Amazon Prime Video & Studios, on how to break through the barriers holding brands back from creating the experiences people didn’t even know they needed.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jill Kramer
Jill Kramer


photo of Ukonwa Kuzi-Orizu Ojo
photo of Dara Treseder
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