Augmented Reality and Virtual Reality can bring us closer together by narrowing the gap between the physical and digital worlds. By breaking barriers imposed by time, finances, culture and distance, these technologies will help people explore new identities and interact in new ways with virtual objects, spaces, and experiences. Every interaction and experience has the ability to be more transformative, more engaging, and more human. Brands now get to decide the role that they want to play. Should they invest in these technologies now? How does a brand voice translate across dimensions? How can AR/VR be leveraged as immersive storytelling tools? In this conversation, we explore these questions and discuss what brands and people may do, expect, and desire as AR/VR become more mainstream.