The Future of Influence Doesn’t Involve Humans

Mar 12, 2022

4:00pm – 5:00pm CT

LOCATION: Hilton Austin - Salon C
What relevance do human beings have in a digital world? As our consumption habits, interests, priorities, and lives rely more and more on digital substitutes, understanding how you can play a role becomes crucial as a creator, founder, or leader. Virtual influencers are digital characters created in computer graphics software, then given a personality defined by a first-person view, and made accessible on media platforms for the sake of influence. Virtual influencers already enjoy nearly 3x the engagement rate of conventional social influencers, and as digital natives age into consumption over the coming decade, interest in entirely digital personas will only continue to grow. Who are the big players in the virtual influencer industry today?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mark Cuban
photo of Shep Ogden
Shep Ogden

Offbeat Media Group

photo of Christopher Travers
Christopher Travers

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge