TikTok & A&R: How Short Form Platforms Break Stars

Mar 17, 2022

11:30am – 12:30pm CT

With the rise of short form video content on platforms like TikTok, Reels, and more — comes a whole new sound and way of breaking new artists. Gen Z has created a self-sustaining machine, where creators have more power than label A&R’s and can break a new artist overnight — that is assuming the sound is easily clippable as an audio — and catchy as hell. In this discussion we’ll hear from the leading voices who have helped understand and launch mega successes through these platforms leading to cracking the Billboard Hot 100 and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Alice Clark
Alice Clark


photo of Murdoc Hardy
Murdoc Hardy

Interscope Records

photo of Mary Rahmani
Mary Rahmani

Moon Projects

photo of Ash Stahl
Ash Stahl


Primary Access
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Artist Wristband
Secondary Access
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