With the rise of short form video content on platforms like TikTok, Reels, and more — comes a whole new sound and way of breaking new artists. Gen Z has created a self-sustaining machine, where creators have more power than label A&R’s and can break a new artist overnight — that is assuming the sound is easily clippable as an audio — and catchy as hell. In this discussion we’ll hear from the leading voices who have helped understand and launch mega successes through these platforms leading to cracking the Billboard Hot 100 and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Alice Clark

Alice Clark

Beatport

photo of Murdoc Hardy

Murdoc Hardy

Interscope Records

photo of Mary Rahmani

Mary Rahmani

Moon Projects

photo of Ash Stahl

Ash Stahl

Flighthouse

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge
About
Format: Panel
Type: Session
Level: Intermediate