Big brands aren't paying enough attention to Latinx consumers—most still view multicultural marketing as an add-on, and intentional or not, they're also less likely to get involved with Latinx causes (even intersectional ones) or to demonstrate real, tangible support for this growing community. How many brands have spoken out about the border crisis or the need for bilingual education, or demonstrated that they won’t stand for racism or discrimination against this community? Not many. As a result, they’re failing to build a strong emotional connection with a diverse group that could drive the exact sort of growth they’re seeking. In this session, Marina Filippelli, CEO of Orci, will explain how brands can proactively shift course now by demonstrating commitment.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.