Companies spend millions on their brands to look good creatively, but very little on how their brands sound. With the stratospheric rise of platforms like Clubhouse, Twitter Spaces, Facebook’s audio offerings as well as the skyrocketing usage of streaming audio platforms, brands need to think about how they sound since shiny visual creative is not viewable across audio channels.
For a long time, advertisers urged brands to think “mobile first” because of ever-increasing adoption of mobile. Those brands that took a mobile-first approach, offering an excellent mobile experience, reaped the benefits. Brands now need to be thinking “audio first,” for the same reasons. Audio adoption is skyrocketing and not enough brands are taking advantage of this opportunity, especially in health.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.