Synthetic media (also known as “deepfakes”) are often considered dangerous. Manipulated videos of celebrities or politicians making egregious statements has shown us just how powerful their virility can be, and the impact it can have on society when it pitts truth against fiction. But context matters and whether such content is deemed “good” or “bad” ultimately depends on why it was made. Creative uses such as hyper-realistic AI-produced videos, and even visual effects in films, will be increasingly ubiquitous. Adobe’s director of Content Authenticity, Andy Parsons, and Henry Ajder, leading expert and advisor on deepfakes, disinformation, and media manipulation will discuss how synthetic media can be simple and ethical for creators.
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