The Ethics of Deepfakes: Are They Always Bad?

Date TBA


Henry Ajder


Andy Parsons


Synthetic media (also known as “deepfakes”) are often considered dangerous. Manipulated videos of celebrities or politicians making egregious statements has shown us just how powerful their virility can be, and the impact it can have on society when it pitts truth against fiction. But context matters and whether such content is deemed “good” or “bad” ultimately depends on why it was made. Creative uses such as hyper-realistic AI-produced videos, and even visual effects in films, will be increasingly ubiquitous. Adobe’s director of Content Authenticity, Andy Parsons, and Henry Ajder, leading expert and advisor on deepfakes, disinformation, and media manipulation will discuss how synthetic media can be simple and ethical for creators.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session