LGBTQ+ Sex Education for Brands

Date TBA


Arielle Egozi


Graham Nolan

Do the WeRQ

Alicia Sinclair


For decades, the ad and marketing industry has infused sex into every product, from condoms (obvious) to hamburgers (not obvious, but OK). And for years – in June – we’ve added a rainbow to everything from search engines (obviously) to mouthwash (sure?). Yet there’s so little authentic LGBTQIA+ sex in advertising. If “sex sells”... why not to us? From a place of strategy and inclusive representation, we call to brands: If you continue to sell sex, you better get informed by the community reinventing sex for the world. Ultimately, you believe in innovation, culture, and progress, or you don’t. So unless your brand becomes celibate, reconsider how you respectfully experiment as a marketer.
Culture started this. Brands followed suit. Sex sold. Now we discuss what’s next.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner