We work, live, and play in virtual communities. What was once the subject of science fiction is now an everyday reality. But until the pandemic, we had never seen mainstream acknowledgement of the impact that XR and the metaverse will have on the future of work. It won’t just have an impact on day to day work or as a solution to cut commutes and business travel, but also on traditional HR capabilities which are primed for re-invention. In this presentation, Esther O’Callaghan OBE, Founder of hundo Careers and Jay Richards, CoFounder, Imagen Insights will discuss how they’re disrupting the status quo for Gen Z, how brands can effectively connect and collab with this generation, and how the widespread adoption of the metaverse will impact on the rights of workers and the future of work.