Morning Consult has been tracking social media usage, habits, and trends among boomers, Gen X, millennials, and Gen Z. For this presentation, we’ll break down our high-frequency data and take a deep dive into how different generations use social media. From consuming to creating, commenting to sharing, sponsoring to influencing, every generation has its own approach to social media. By leveraging our trend data, attendees will learn about the purchasing power of social media and how to reach different generations across platforms.