Social Media For The Generations

Recording: Social Media For The Generations, Date TBA

Morning Consult has been tracking social media usage, habits, and trends among boomers, Gen X, millennials, and Gen Z. For this presentation, we’ll break down our high-frequency data and take a deep dive into how different generations use social media. From consuming to creating, commenting to sharing, sponsoring to influencing, every generation has its own approach to social media. By leveraging our trend data, attendees will learn about the purchasing power of social media and how to reach different generations across platforms.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jessica Pratt

Morning Consult

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Short Form

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Beginner