Social Media For The Generations

Mar 16, 2022

3:15pm – 3:30pm CT

Morning Consult has been tracking social media usage, habits, and trends among boomers, Gen X, millennials, and Gen Z. For this presentation, we’ll break down our high-frequency data and take a deep dive into how different generations use social media. From consuming to creating, commenting to sharing, sponsoring to influencing, every generation has its own approach to social media. By leveraging our trend data, attendees will learn about the purchasing power of social media and how to reach different generations across platforms.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jessica Pratt
Jessica Pratt

Morning Consult

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge