Brazilian Favelas: The Community Innovators

Mar 12, 2022

2:30pm – 3:30pm CT

Who says that innovation needs to come from hip agencies or high-tech labs? In Brazil, some of the biggest innovations are being realized in and with some of the country’s favelas — including the “Favela 3D”, a program that is using modern urbanism concepts to help our poorest communities. On this session you'll meet in person Edu Lyra, CEO and founder of Gerando Falcões — the largest social franchising in Brazil - that is applying high-tech tools to turn the Favelas into innovations labs. Hosted by Eco Moliterno - CCO of Accenture Interactive in Latin America — Lyra will present on the stage his new project called “FavelaX” that is using high-end rocket science to end poverty in Brazil before Elon Musk lands on Mars.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Edu Lyra
Edu Lyra

Gerando Falcoes

photo of Eco Moliterno
Eco Moliterno

Accenture Interactive

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge