Making it or Faking It? Protecting Creatives’ Work

Date TBA

Speakers

Will Allen

Adobe

Can you trust what you see? With the velocity of inauthentic content increasing, digital provenance is needed more than ever. Powerful creation, editing and distribution techniques have become ubiquitous – but here’s the rub: the same tools used to make and share legitimate content can also be used to create and spread fake images, video and other digital files – as well as subvert copyright and ownership in the emerging creator economy. For example, NFTs represent a huge opportunity for artists, but can also be an important way to protect creatives and collectors by verifying artwork authenticity.

We’ll discuss the threat of disinformation, ways creators can protect their work, and how consumers can verify content authenticity. Knowing content origins ensures transparency and trust.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design