When life gives you a plant as powerful as cannabis, don’t just roll a joint — make medicine. Cannabinoids have proven applications for dozens of conditions and recent technology advancements are opening new doors to customized cannabinoid therapeutics. This session will explore the potential for cannabinoids to reshape — and replace — pharmaceuticals as they’re known today. Panelists will dive into research demonstrating the benefits of the most well-known cannabinoids and explore the role of nanotechnology and DNA testing and mapping in personalized cannabis medicine. Listen to industry leaders discuss the increasing sophistication of cannabis pharmacology and the remarkable diversity of cannabinoids and terpenes in the plant that makes it such a valuable medicine.