So You Have a Podcast. Let's Grow It!

Date TBA


Lauren Passell

Tink Media

As one of the few people in the podcast marketing/PR field, I know that marketing a podcast is an often ignored step, but it's necessary. I want podcasters to feel like they can take marketing into their own hands. I will share all my tricks and tips (exactly how much social media do you need? why newsletters are more important and how to get into them, how to pitch yourself as a guest, how to do promo swaps and feed drops, how to spend an ad budget, how to get in-app placement, etc.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Short Form
Event Type: Session
Level: Advanced