As one of the few people in the podcast marketing/PR field, I know that marketing a podcast is an often ignored step, but it's necessary. I want podcasters to feel like they can take marketing into their own hands. I will share all my tricks and tips: exactly how much social media do you need, why newsletters are more important and how to get into them, how to pitch yourself as a guest, how to do promo swaps and feed drops, how to spend an ad budget, how to get in-app placement, etc.