Cannabis: the Next Frontier in CPG

Recording: Cannabis: the Next Frontier in CPG, Date TBA

Smart and innovative CPG products drive the United States’ strong consumer economy, but when was the last time this sector was truly disrupted? Traditional CPG companies try to garner brand affinity by selling personal experiences and marketing to consumers’ emotional connections to certain products. However, there are limits to the physical and emotional effects of these offerings. Cannabis, on the other hand, can heighten everyday experiences and create novel emotional connections. Growing demand for cannabis may soon redefine what CPG is capable of. In this panel, cannabis executives will discuss what the future of mainstream cannabis experiences looks like, the specific barriers the industry must overcome to reach this point, and how brands can prepare for this seismic shift.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Valda Coryat

Trulieve

Cristin Rudolph

Green Thumb Industries (GTI)

Cy Scott

Headset

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Intermediate