Cannabis: the Next Frontier in CPG

Mar 15, 2022

2:30pm – 3:30pm CT

Recording: Cannabis: the Next Frontier in CPG, Mar 15, 2022

Smart and innovative CPG products drive the United States’ strong consumer economy, but when was the last time this sector was truly disrupted? Traditional CPG companies try to garner brand affinity by selling personal experiences and marketing to consumers’ emotional connections to certain products. However, there are limits to the physical and emotional effects of these offerings. Cannabis, on the other hand, can heighten everyday experiences and create novel emotional connections. Growing demand for cannabis may soon redefine what CPG is capable of. In this panel, cannabis executives will discuss what the future of mainstream cannabis experiences looks like, the specific barriers the industry must overcome to reach this point, and how brands can prepare for this seismic shift.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Valda Coryat


Cristin Rudolph

Green Thumb Industries (GTI)

Cy Scott


Primary Entry
Music Badge
Platinum Badge
Film Badge
Interactive Badge