Smart and innovative CPG products drive the United States’ strong consumer economy, but when was the last time this sector was truly disrupted? Traditional CPG companies try to garner brand affinity by selling personal experiences and marketing to consumers’ emotional connections to certain products. However, there are limits to the physical and emotional effects of these offerings. Cannabis, on the other hand, can heighten everyday experiences and create novel emotional connections. Growing demand for cannabis may soon redefine what CPG is capable of. In this panel, cannabis executives will discuss what the future of mainstream cannabis experiences looks like, the specific barriers the industry must overcome to reach this point, and how brands can prepare for this seismic shift.