During this session, Wayne Liu, Chief Growth Officer of Perfect Corp. and Adam Gam, Chief Marketing Officer at Perfect Corp. will be joined by Ekta Chopra, Chief Digital Officer at E.L.F Beauty to discuss the importance of social commerce in a strong omni-channel strategy, and take a deep dive into the ways augmented reality and artificial intelligence technologies are transforming social shopping. With 2.85 billion people active on social media today, social commerce presents a huge opportunity for brands to connect with consumers and drive sales conversion. Perfect Corp. recently partnered with Facebook, Snapchat, and Google to help brands engage consumers along their social commerce journey using AR and AI virtual try-on technology. AR and AI-powered virtual try-on technologies are changing the way consumers shop and will be integral for success in the future of retail.