Presented by Perfect Corp

Transforming Social Commerce: AR Beauty Tech & NFTs with Perfect Corp. and E.L.F. Cosmetics

Mar 12, 2022

11:30am – 12:30pm CT

Recording: Transforming Social Commerce: AR Beauty Tech & NFTs with Perfect Corp. and E.L.F. Cosmetics, Mar 12, 2022

During this session, Wayne Liu, Chief Growth Officer of Perfect Corp. and Adam Gam, Chief Marketing Officer at Perfect Corp. will be joined by Ekta Chopra, Chief Digital Officer at E.L.F Beauty to discuss the importance of social commerce in a strong omni-channel strategy, and take a deep dive into the ways augmented reality and artificial intelligence technologies are transforming social shopping. With 2.85 billion people active on social media today, social commerce presents a huge opportunity for brands to connect with consumers and drive sales conversion. Perfect Corp. recently partnered with Facebook, Snapchat, and Google to help brands engage consumers along their social commerce journey using AR and AI virtual try-on technology. AR and AI-powered virtual try-on technologies are changing the way consumers shop and will be integral for success in the future of retail.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ekta Chopra

E.L.F. Beauty

Adam Gam

Perfect Corp.

Wayne Liu

Perfect Corp.

This event will be in person

This event will be available on demand on Tuesday, March 15th 2022 at 10:00am CT

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate

Resources:

Presentation

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