If you knew everything about tomorrow, what would you do differently today?

When it comes to predicting the future, brands all over the world turn to renowned futurist Faith Popcorn, known for forecasting market and consumer trends with an amazing 95% accuracy rate.

The global pandemic has only accelerated the legalization and mass adoption of cannabis products around the world as consumers better grasped the myriad benefits of this plant during a stressful and unprecedented time. In this panel, Faith Popcorn and Canopy Growth Innovation Chief Julian Cohen reveal 5 micro-trends that will redefine the way consumers’ relationships with cannabis, leading to new consumer needs, behaviors, and purchase patterns by 2050.