#PostBrand

Post-Brands Era: How Brands Spark Social Movements

Mar 12, 2022

2:30pm – 3:30pm CT

Recording: Post-Brands Era: How Brands Spark Social Movements, Mar 12, 2022

Traditional brands are no longer relevant or effective as conscious consumerism grows and people are ready to take action. That is why, when we consider the future of brands we must think about the role and responsability they have in social transformation and their connection with new consumers. So, what is next? We are entering a post-brand era that will change the rules of the industry. A post-brand is not a company with a mission but a mission with a company –a mass platform for action that provides an opportunity to be an agent of change. We will discuss how post-brands can build values-based connections and reinvent their products and services through participation. Are you ready to join the movement?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Natalia Suniga

Social Snack

This event will be in person

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Presentation

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Advanced

Resources:

Presentation

People also favorited