When we see a Diet Coke comercial on Hulu, it doesn’t make us want to buy a Diet Coke. It makes us want to upgrade our Hulu so we can see no more commercials.
The advertising industry has undermined trust between a brand and its audience. And as a result, we are living a crisis of trust towards big companies and brands. So, what is next?
We are heading towards a postbrands marketing, where brands as we know are no longer relevant.That is why I propose to understand postbrands as social movements themselves, movements that create culture and inspire a generation.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.