Traditional brands are no longer relevant or effective as conscious consumerism grows and people are ready to take action. That is why, when we consider the future of brands we must think about the role and responsability they have in social transformation and their connection with new consumers. So, what is next? We are entering a post-brand era that will change the rules of the industry. A post-brand is not a company with a mission but a mission with a company –a mass platform for action that provides an opportunity to be an agent of change. We will discuss how post-brands can build values-based connections and reinvent their products and services through participation. Are you ready to join the movement?