According to NYU professor Scott Galloway, 27 million people attended Travis Scott’s virtual concert in Fortnite. That’s more than the pre-Covid events Rio Carnival, Oktoberfest, the World Cup, Woodstock and Coachella combined.

Clearly, video game developers are doing something right.

What do they know that we don’t?

If you work in film, entertainment or communications, you have to be paying attention to what is happening in the world of video games. Even if you don’t play, odds are your audiences and customers do. If you want to reach them, learn to speak their language.

In this session, award-winning game writer Susan O’Connor (BioShock, Far Cry, Tomb Raider) will share some of her best industry secrets — innovations that you can start using in your own work right away.