The future is 3D and retail is leading the way. From carefully crafting full digital twins for store planning, to creating lightweight interactive experiences to sell products online, the retail industry is moving fast to bring all content into 3D. Over the last several years, brands and retailers have realized the benefits of using 3D to save costs, reduce time to market, and sell more products. Early experiments are now giving way to full scale digital transformation efforts, and real-time 3D for retail is here to stay.