How to Inspire the NextGen of Community Influence

Mar 12, 2022

4:00pm – 5:00pm CT

When a group of Reddit underdogs took the financial world by storm in 2021, the activity made global headlines & forever altered the cultural zeitgeist. As a marketer, how do you harness the passion and influence of online communities to tell a story around the value of these online spaces? You crash the Super Bowl with a 5-second ad, of course, and you don’t stop there. Join Reddit CMO Roxy Young & R/GA CCO Tiff Rolfe as they explore what it takes to mobilize people around their passions, set waves of positive change in motion & maintain an underdog spirit in the process. This conversation will explore the impact of brand reactions to real-world events, the importance of leading with authenticity, ensuring sustained momentum beyond a moment, & how to be the “MVP” among your core audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tiffany Rolfe
photo of Roxy Young
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