Measuring Impact in Urban Music Ecosystems

Mar 17, 2022

4:00pm – 5:00pm CT

How do we measure the impact of 'music cities' or 'music ecosystem' policies? How can we prove that they make a difference? What does success look like? Given it has been nearly a decade since cities and places began to explore how music impacts urban planning, policy and regulation, what changes have we seen in regards to how cities and places - no matter their size - invest in music and how it has, or has not, supported equity, diversity, sustainability and other metrics? This panel will explore what's worked and what hasn't in different contexts - urban and rural, large and small - in an effort to define an approach to measuring music's role in cities and places, across economic, social and cultural indicators.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jessica Ball
Jessica Ball

Deleware Division Of The Arts

photo of Tatyana Orozco
Tatyana Orozco

Arena Del Rio Barranquilla

photo of Shain Shapiro
Shain Shapiro

Center For Music Ecosystems

photo of Jonathan Webb
Jonathan Webb


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge