Transforming Big Data into Music Impact

Mar 16, 2022

11:30am – 12:30pm CT

Technology has revolutionized the music industry. Increasingly, the problem we face is not “how do we get data?” but rather is “how do we use data?” Data is only as valuable as your ability to read, interpret, and guide decision making with that data. This foundational skill, data literacy, is often underemphasized resulting in disappointing or even completely invalid results.
Product Manager Komala Prabhu and Data Scientist Josh Hayes will share their experiences where data has been utilized to deliver concrete insights with tangible impact in industry. They will answer: What are the unique challenges facing the music industry as it grapples with overwhelming amounts of data? What techniques are proven successful at transforming raw data into actionable insights?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joshua Hayes
photo of Komala Prabhu Tirupachur
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge