The Power of Video Captions for Engagement

Mar 15, 2022

10:00am – 11:00am CT

The explosion of video content on the internet has accelerated the need for text captions on videos, both from audiences with hearing impairments and the 83% of mobile users who prefer to watch without sound. Video creators are moving to make their content more accessible, building a world where every story can be heard and seen but the process of captioning can seem tedious and resource intensive. In this panel, Karina Anglada, Strategic Development Manager at Adobe, and Jen Millet, Chief Marketing Officer with the Golden State Warriors, will unpack how creators can up their game with captions, and the creative and business benefits to making accessible content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Karina Anglada
photo of Jen Millet
Jen Millet

Gsw Sports Ventures/Golden State Warriors

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