Accessibility in Video: Broadening Your Audience

Date TBA


Meagan Keane


Accessibility is slowly but surely becoming more present in our culture, from conversations and activism on social media, to movies and TV that are increasingly representing characters with different abilities. At the same time, the explosion of video on the internet has accelerated the need for text captions, both for those with hearing impairments and the 83% of mobile users who prefer to watch without sound. Amidst these waves, video creators are moving to make their content more accessible, building a world where every story can be heard by all. In this panel, representatives from video leader Adobe and other experts will unpack the current state of accessibility in video, how creators can up their game with captions, and the creative & business benefits to making accessible content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Beginner