The Art and Craft of a Captivating Title Sequence

Mar 14, 2022

11:30am – 12:30pm CT

The first thing audiences will often see when watching a film or TV series is the title treatment. Suspenseful or comedic, playful or solemn, this creative morsel sets the emotional and visual tone of what’s to come, and title designers have the vital task of ensuring this clip amplifies the mood and aesthetic of the series or film in its entirety. In this panel led by Adobe’s Senior Product Manager of Motion Graphics & Visual Effects, Victoria Nece, and professional title designers including Michael Riley (Birds of Prey), Penelope Nederlander (The Harder They Fall), and Hazel Baird (The Morning Show) will unpack the world of title treatment design and explore the art and science behind this little celebrated, yet vitally important, piece of the filmmaking process.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hazel Baird
photo of Victoria Nece
photo of Penelope Nederlander
photo of Michael Riley
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