Featured Session: Elevating Communities That Created Pop Music

Mar 19, 2022

11:30am – 12:30pm CT

The popular music that is our country’s #1 cultural export and drives a billion-dollar global business – hip hop, dance music, R&B, blues, jazz, gospel – comes from primarily Black communities. This music has been a driving force in cultivating culture, both in America and globally, while creating a safe space for creative youth to cultivate their identities. Unfortunately, 5 million youth do not have access to this creative outlet in their school programs. Join Save The Music, members of its music advisory board (https://www.savethemusic.org/about/music-industry-advisory-board/), and leading artists in the industry in a discussion on the necessity of ensuring that today's youth have direct access in their classrooms to the rich musical and cultural legacies in their communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sway Calloway

Sirius XM

Henry Donahue

Save The Music Foundation

Kelefa Sanneh

The New Yorker

Noelle Scaggs

Diversify The Stage

This event will be live on Saturday, March 19th 2022 at 11:30am CT

This event will be available online

This event will be available on demand on Monday, March 21st 2022 at 10:00am CT

This event will be available in American Sign Language

This event will be available with closed captioning


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