Featured Session: Elevating Communities That Created Pop Music

Date TBA


The popular music that is our country’s #1 cultural export and drives a billion-dollar global business – hip hop, dance music, R&B, blues, jazz, gospel – comes from primarily Black communities. This music has been a driving force in cultivating culture, both in America and globally, while creating a safe space for creative youth to cultivate their identities. Unfortunately, 5 million youth do not have access to this creative outlet in their school programs. Join Save The Music, members of its music advisory board (https://www.savethemusic.org/about/music-industry-advisory-board/), and leading artists in the industry in a discussion on the necessity of ensuring that today's youth have direct access in their classrooms to the rich musical and cultural legacies in their communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session