Featured Session: Elevating Communities That Created Pop Music

Mar 19, 2022

11:30am – 12:30pm CT

The popular music that is our country’s #1 cultural export and drives a billion-dollar global business – hip hop, dance music, R&B, blues, jazz, gospel – comes from primarily Black communities. This music has been a driving force in cultivating culture, both in America and globally, while creating a safe space for creative youth to cultivate their identities. Unfortunately, 5 million youth do not have access to this creative outlet in their school programs. Join Save The Music, members of its music advisory board (https://www.savethemusic.org/about/music-industry-advisory-board/), and leading artists in the industry in a discussion on the necessity of ensuring that today's youth have direct access in their classrooms to the rich musical and cultural legacies in their communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sway Calloway
Sway Calloway

Sirius XM

photo of Gina Chavez
Gina Chavez

Niñas Arriba

photo of Henry Donahue
Henry Donahue

Save The Music Foundation

photo of Kelefa Sanneh
Kelefa Sanneh

The New Yorker

photo of Noelle Scaggs
Noelle Scaggs

Diversify The Stage

Online Availabilty

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This event is currently available on demand.
Video On Demand for this event began on Monday, March 21st 2022 at 10:00am CT.

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online
Interpreted (ASL)
Closed Captioned