Treacherous: 5 Marketing Lies We All Believe

Date TBA


Shama Hyder

Zen Media

The attention economy has failed us. It got us the ephemeral 15 minutes of fame but it didn't lead to being invited to the proverbial deal table. It didn't entrench us in the hearts and minds of consumers. Today, we have an over-reliance on data and an unhealthy obsession with quantitative ROI. Marketing pioneer, Shama Hyder separates fact from fiction and explores what really works now based on the latest research and her in-the-trenches experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced