Treacherous: 5 Marketing Lies We All Believe

Mar 14, 2022

11:30am – 12:30pm CT

Recording: Treacherous: 5 Marketing Lies We All Believe, Mar 14, 2022

The attention economy has failed us. It got us the ephemeral 15 minutes of fame but it didn't lead to being invited to the proverbial deal table. It didn't entrench us in the hearts and minds of consumers. Today, we have an over-reliance on data and an unhealthy obsession with quantitative ROI. Marketing pioneer Shama Hyder separates fact from fiction and explores what really works now based on the latest research and her in-the-trenches experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Shama Hyder

Zen Media

Primary Entry
Platinum Badge
Interactive Badge
Secondary Entry
Music Badge
Film Badge