Case Study in Sync: TV & Film + Marketing & Games

Date TBA

Speakers

An in-depth behind the scenes look at the decisions that are made when selecting a song for a sync placement by dissecting specific examples of work by top music supervisors and music producers. We showcase the work, break down ‘the brief’, discuss how tempo, tone/feeling, and theme play a role, examine the reason(s) a song gets selected or not selected, and the importance of context in a song. This is an advanced look at sync placements.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced