Case Study in Sync: TV & Film + Marketing & Games

Mar 15, 2022

11:30am – 12:30pm CT

An in-depth behind the scenes look at the decisions that are made when selecting a song for a sync placement by dissecting specific examples of work by top music supervisors and music producers. We showcase the work, break down ‘the brief’, discuss how tempo, tone/feeling, and theme play a role, examine the reason(s) a song gets selected or not selected, and the importance of context in a song. This is an advanced look at sync placements.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tre Ace
Tre Ace

V3 Publishing

photo of Megan Barbour
Megan Barbour

Buddha Jones

photo of Todd Porter
Todd Porter

Hated Industries

photo of Liz Rogers
Liz Rogers


Primary Access
Platinum Badge
Film Badge
Secondary Access
Music Badge
Interactive Badge