How to Entertain and Retain Gamers in 2022

Mar 12, 2022

10:00am – 11:00am CT

Recording: How to Entertain and Retain Gamers in 2022, Mar 12, 2022

The game industry’s growth accelerated as global sales rose 20% during the pandemic. In fact, the video game industry is a bigger moneymaker than the global film & NA sports industries combined. Not to mention, there’s been monumental growth in esports as global revenue will hit almost $1.1 billion this year, up 14.5%. The rise in streaming has accelerated as streaming hours are increasing 90%+ YOY & content creators have become lifestyle brands unto themselves. Today’s gamers have more choices to consume content, which is overwhelming for consumers & challenging for brands. Gaming brands have to create strong relationships with customers so they become fans for life. Hear Braze + Zynga share strategies & tactics brands can use to leverage retention as a growth strategy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andrea Cutright

Amazon Prime Gaming

Shannon Liao

The Washington Post

This event will be in person

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Game Industry

Level:

Beginner

Resources:

Presentation

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