The game industry’s growth accelerated as global sales rose 20% during the pandemic. In fact, the video game industry is a bigger moneymaker than the global film & NA sports industries combined. Not to mention, there’s been monumental growth in esports as global revenue will hit almost $1.1 billion this year, up 14.5%. The rise in streaming has accelerated as streaming hours are increasing 90%+ YOY & content creators have become lifestyle brands unto themselves. Today’s gamers have more choices to consume content, which is overwhelming for consumers & challenging for brands. Gaming brands have to create strong relationships with customers so they become fans for life. Hear Braze + Zynga share strategies & tactics brands can use to leverage retention as a growth strategy.