As the war and humanitarian crisis unfolds in Ukraine, the Kremlin has made it apparent that not only will this war be fought on the ground, but also online – as propaganda, disinformation and fear fills our screens and captures our attention. So, let’s mobilise the billion-dollar ad spend, the global reach and the significant cultural clout within our industry and let’s consider -- if advertising is an amp, how can we urgently give Ukrainian people the mic?

In this session, Good-Loop founder & CEO, Amy Williams, will be outlining some of the practical and important things that our industry can do *right now* to make a real, if small, impact at this terrible time.