Money, Information, Influence: How Adland Can Help Ukraine
As the war and humanitarian crisis unfolds in Ukraine, the Kremlin has made it apparent that not only will this war be fought on the ground, but also online – as propaganda, disinformation and fear fills our screens and captures our attention. So, let’s mobilise the billion-dollar ad spend, the global reach and the significant cultural clout within our industry and let’s consider -- if advertising is an amp, how can we urgently give Ukrainian people the mic?
In this session, Good-Loop founder & CEO, Amy Williams, will be outlining some of the practical and important things that our industry can do *right now* to make a real, if small, impact at this terrible time.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.