This all-new story-filled talk will build on ten years of "non-obvious" trend research and Rohit's popular past SXSW sessions to spotlight how the world is changing in 2022 and how you can anticipate these changes to win the future.

In this session, you will hear the best and worst predictions from more than a decade of trend curation and learn the five essential habits for learning to be a non-obvious thinker. For the first time, participants will also get an exclusive sneak peek at insights from Rohit's upcoming book The Future Normal, co-authored with Henry Coutinho-Mason (TrendWatching) and coming in late 2022. Join this session to get a useful, global and wildly non-obvious look at the future unlike any other from one of SXSW's most popular speakers!