The current data economy is broken and monopolizes people's attention for all of the wrong reasons. With privacy and economic incentives at the heart of the data debate, the world is at a crucial turning point that will shape the next 50 years of the data economy — impacting brands, politics, tech, venture, and most importantly people. There is a clear path forward that benefits both businesses and people. An economy that is people-first by design, will give more transparency and efficiency on all sides.