Featured Session: Reimagining Media and Entertainment for Gen Z
Gen Z has created a seismic shift in the way we consume, communicate and transact, forcing traditional media and entertainment companies to completely rethink the way they conduct business. With its deep roots in gaming and known for its loyal Gen Z fanbase, FaZe Clan recognized early on that gaming was a dominant entertainment and cultural driver for this generation. The company has also been at the forefront of the booming creator economy, establishing a community around gaming and youth culture. CEO Lee Trink dives deep with Axios media reporter, Sara Fischer on how to reimagine media and entertainment for Gen Z and his vision for becoming a leading modern media platform.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
This online event has ended
This event is currently available on demand.
Video On Demand for this event began on Saturday, March 19th 2022 at 10:00am CT.