Featured Session: What’s Your Life’s Soundtrack? How Music Creates the Score to Our Lives

Mar 19, 2022

10:00am – 11:00am CT

People around the world are longing for connection in a time filled with so much uncertainty. As the music industry makes its comeback, music’s power to create human connection - to the past and present - has never been more evident. Everyone knows the feeling. A song comes on, and it can transport you back to a moment in time, a special memory. Today, more than 6 million Americans are losing these moments to Alzheimer’s, and this number is projected to skyrocket to nearly 13 million by 2050. The Alzheimer’s Association continues to team up with a diverse array of artists for their award-winning platform, Music Moments, a digital storytelling series featuring moments we never want to lose, signifying to people impacted by Alzheimer’s and all other dementia that they are not alone.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Richard Lui


Nicholas Petricca


Dr. Joanne Pike

Alzheimer's Association

This event will be live on Saturday, March 19th 2022 at 10:00am CT

This event will be available online

This event will be in person

This event will be available on demand on Monday, March 21st 2022 at 10:00am CT

This event will be available in American Sign Language

This event will be available with closed captioning


Primary Entry:
Music Badge
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SXSW Online

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Future of Music