From Adidas to Warner Music, global brands are making massive entrances into the metaverse. What do these early moves mean for brands? How should your brand approach the metaverse? Is the metaverse a fad? How should brands work with creators and game designers? How should brands protect – and represent – their IP in the metaverse? What are a few of the use cases that illustrate best practices? Sebastien Borget, the co-founder and COO of The Sandbox, shares his insights into the emerging best practices and top considerations for brands as they bridge into the metaverse.