In The Loop: How Technology is Creating a World without Choices and How to Fight Back, Jake argues that AI is about to do to our ability to make decisions for ourselves what Google Maps did to our ability to navigate. Drawing on interviews with over 100 scientists and 10-years of front-line reporting from the cutting edge of behavior-shaping technology, this discussion is a warning about our growing reliance on AI, and an encouragement to protect the best parts of being human.