Technology is breaking down the barrier between the industrial fields, creating new values by connecting what was once divided. The remarkable advancement and growing utilization of immersive technologies in art and design, in particular, are expanding the boundary of our experience. So what exactly is immersive technology, and how is it affecting the art and design industry? Sean Lee, CEO of d’strict and a veteran in the digital design industry, has been creating various forms of content that live and breathe art and technology. In this session, Lee looks into exhibitions, public artworks, and fine art projects by d’strict to discuss how immersive-technology-infused digital art introduces new ideas that set the industry trends – and the company’s ceaseless quest to evolve.