There's so much hype about the metaverse and how companies should engage. Let's get real about where we are, what we know, and where we're headed. Get first-hand insights from top companies about how they're leveraging the metaverse to build brand equity. We'll explore lessons learned from the gaming industry and its impact on how we do business. A core principle in unlocking the true value of the metaverse is to leave the hype and one-and-done PR stunts behind and focus on building community. We’ll discuss how you can start investing in technology to enhance human connectedness, authentically engage with current audiences, and draft new ones. We’ll focus on the "real" secret sauce of the metaverse: to help companies grow their businesses today, tomorrow, and in the future.