Metaverse: Lose the Hype, Grow your Business

Mar 12, 2022

4:00pm – 5:00pm CT

Recording: Metaverse: Lose the Hype, Grow your Business, Mar 12, 2022

There's so much hype about the metaverse and how companies should engage. Let's get real about where we are, what we know, and where we're headed. Get first-hand insights from top companies about how they're leveraging the metaverse to build brand equity. We'll explore lessons learned from the gaming industry and its impact on how we do business. A core principle in unlocking the true value of the metaverse is to leave the hype and one-and-done PR stunts behind and focus on building community. We’ll discuss how you can start investing in technology to enhance human connectedness, authentically engage with current audiences, and draft new ones. We’ll focus on the "real" secret sauce of the metaverse: to help companies grow their businesses today, tomorrow, and in the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Amber Allen

Double A Labs

Michelle Castillo

Cheddar News

Georgie Greville

Milk Makeup

John Roese

Dell Technologies

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
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Format:

Panel

Type:

Session

Track:

Game Industry

Level:

Intermediate

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