How to Grow Your Brand in the Ever-Shifting Digital Landscape

Mar 11, 2022

4:00pm – 5:00pm CT

Gone are the days when startup consumer brands could acquire and retain customers at low to no customer acquisition cost. Consumer startups were caught flat footed with Apple’s recent iOS changes, protecting privacy and limiting brand reach. As we embark on the next wave of omnichannel marketing, understanding the new rules surrounding data mining and consumer privacy will be crucial to developing loyalty programs and diversifying into new channels. Join GingerBread Capital Partner and former omni-channel executive Katherine Rice in a conversation with diverse founders about how they are positioning their consumer startups for growth in this new environment.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jenna Kerner
Jenna Kerner

Harper Wilde

photo of Nathan Kondamuri
Nathan Kondamuri

Pair Eyewear

photo of Katherine Rice
Katherine Rice

GingerBread Capital

photo of Jen Zeszut
Jen Zeszut


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