How to Grow Your Brand in the Ever-Shifting Digital Landscape
Gone are the days when startup consumer brands could acquire and retain customers at low to no customer acquisition cost. Consumer startups were caught flat footed with Apple’s recent iOS changes, protecting privacy and limiting brand reach. As we embark on the next wave of omnichannel marketing, understanding the new rules surrounding data mining and consumer privacy will be crucial to developing loyalty programs and diversifying into new channels. Join GingerBread Capital Partner and former omni-channel executive Katherine Rice in a conversation with diverse founders about how they are positioning their consumer startups for growth in this new environment.
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