The Rise of Casual Gaming in India

Date TBA

India has more than 400 million gamers who are constantly on the lookout to try the next big game, but unlike other markets, they do not use PCs or consoles. In India gamers use their mobile phones, due to the proliferation on the internet and access to smartphones, we find that Indian gamers are drawn to casual gaming, that has a low cost of entry and can be played on the go. Join Piyush Puri, Executive Vice President of Brand Capital International, the strategic investment arm of The Times Group (India's largest media conglomerate) as he shares what it is like to bring a game to the Indian market, pitfalls to avoid and some success stories from companies around the globe who have seen huge returns from their launch in India.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Advanced