Amy Webb advises CEOs of the world’s most-admired companies, three-star admirals and generals, and the senior leadership of central banks and intergovernmental organizations. Founder of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures, Amy pioneered a data-driven, technology-led foresight methodology that is now used within hundreds of organizations. She is a professor of strategic foresight at the NYU Stern School of Business. Amy is the author of several popular, award-winning books about the future, including The Big Nine: How The Tech Titans And Their Thinking Machines Could Warp Humanity and The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream. Her latest book, The Genesis Machine: Our Quest to Rewrite Life in the Age of Synthetic Biology, is available for pre-order now and will be available in the SXSW bookstore during the festival. Amy serves as a technical, script and creative consultant for films and shows set in the future. All of her futures research, frameworks and tools are open source and made freely available to the public.
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