In our digitally-blended-decade of the 2020's, the delineation between IRL & URL is truly blurred. From unbelievable XR, to heart-racing interactive stories, to a Metaverse for millions, when near anything imaginable is technologically possible, how do we continue to imagine, invent and extend our new realities? With cleverly designed digital experiences, from physical spaces built for mixed reality, data-driven personalisation, to voice-based conversational interfaces, our everyday realities are blurry and blended— making way for our storyworlds to be too. This panel will prepare, scare and excite those in the storytelling, media and entertainment sphere to the insane and unfolding future of entertainment technologies. What's real, what's not, and do we really need to know the difference?