How Curiouser Brands Win In Uncertainty Wonderland

Date TBA


What if "Curiouser" Alice ran a startup here in Tech Wonderland? She'd chase brands up and down rabbit holes as they embrace change in these uncertain times. Inspired by Lewis Carroll’s 1865 classic, your subterranean tour guide is long-time SXSW speaker Jon Burkhart. He'll present his Gladwellian social theory on how uncertainty's easier to convert to wonder and awe if you’re curiouser like Alice. This high-energy session will be business buzzword-free and more of an inquiry-driven travel documentary meets social experiment/creativity challenge than a lecture. Don't worry. You'll walk away delightfully curiouser with lots of practical tips on how to "Be More Alice" as you balance your ability to question everything with your desire for business breakthroughs and skyrocketing growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session