Does Virtual Reality really have to be exhibited in a headset? Join us to explore the immersive environments that allow 360 degree and VR content to be consumed by a collective audience. Bringing together 360 visual artists, immersive content exhibitors and sector researchers, we will directly challenge the headset's role in delivering new VR and 360 degree content, arguing the case for domes, arcades, live elements, and location-specific experiences. Challenging the trend for social isolation in VR experiences, we present real world examples of VR working beautifully outside a headset. We will look at the limitations of headsets compared with live immersive experiences, advocating for development of 'shows' in VR, rather than just plugging in via a headset.