In the last several years gaming streamers have become some of the most loyally followed and influential voices in the creator economy. This popularity ballooned in the pandemic as home bound consumers were forced to seek out new forms of utility and entertainment. Many who follow the exploding trend only see the finished product, however, as gaming creators face more competition than ever before, the requirements to be all-in-one production houses that play, record/edit content, market, design graphics, host, negotiate business deals etc. have intensified. In this panel, we'll talk to a pair of creators who'll discuss the ins and outs of building an audience in this increasingly competitive corner of the creator economy and the challenges that they faced as they looked to establish their respective brands.

Panelists: Munchkindoom, JoblessGarrett, DDS618