Presented by Porsche

NFT-Funded Racing: Decentralized Sports Sponsorship in the Age of Crypto

Mar 13, 2022

5:00pm – 6:00pm CT

In motorsports many athletes are dependent on external sponsors to pursue a career in racing. Especially for female driver's, finding necessary funding has proven to be a difficult task. At this year’s SXSW a creative agency and an upcoming German driver are conducting an experiment: launch of the first NFT-funded racing team.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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