Presented by Porsche
NFT-Funded Racing: Decentralized Sports Sponsorship in the Age of Crypto
In motorsports many athletes are dependent on external sponsors to pursue a career in racing. Especially for female driver's, finding necessary funding has proven to be a difficult task. At this year’s SXSW a creative agency and an upcoming German driver are conducting an experiment: launch of the first NFT-funded racing team.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.