Leading up to the eagerly awaited releases of her first novel, “Run, Rose, Run,” co-written with best-selling author James Patterson, and its companion music album, global superstar and Rock & Roll Hall of Fame nominee Dolly Parton is partnering with FOX Entertainment’s Blockchain Creative Labs (BCL), to launch “Dollyverse,” – www.WelcomeToDollyverse.com – an audience centric Web3 experience at SXSW. To promote the debut of “Run, Rose, Run” and the “Dollyverse” Web3 marketplace, Parton will make her first-ever SXSW appearance, when she and Patterson will speak at Austin City Limits Live at The Moody Theater. Immediately afterwards, she will give a live performance featuring songs from “Run, Rose, Run” and a few of her hits. The entire event will be streamed live for free on “Dollyverse” the blockchain by Eluvio, which also will power the “Dollyverse” marketplace. “Dollyverse” will release an exclusive selection of official and certified Dolly NFT collectibles, including limited-edition NFTs of the “Run, Rose, Run” music album and a limited series of Dolly inspired NFT artwork, for purchase during and after SXSW. In-person attendees at Parton’s performance will be able to claim POAP (Proof of Attendance Protocol) tokens to authenticate their actual presence tokens on-site at ACL Live, while fans streaming the event will be able to receive tokens authenticating their participation. Create a wallet now on welcometodollyverse.com to show upon entry.