Niko Rubio

When creating her debut project, 20-year-old singer/songwriter Niko Rubio found a never-ending muse in the Pacific Coast Highway: the iconic stretch of road that runs along the ocean for nearly the entire length of California, including the Southern California South Bay area where she grew up. Expansive and euphoric, Niko’s radiant form of songwriting perfectly echoes the pure sense of possibility that accompanies driving down the PCH. Drawing inspiration from the collage of artists she’s come to admire throughout her life including Vampire Weekend, Lana Del Rey, Erykah Badu, and twenty one pilots, as well as the mariachi and banda music her grandparents played at home, Niko’s music is an amalgamation of these influences, but unique in its effervescent melodies and unpredictable textures. Using cinematically detailed references and her effortlessly untamed vocals, Niko is ready to take those who listen to her debut single, “You Could Be The One,” and debut EP Wish You Were Here on a sonic road trip along the highway where they became a possibility.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Niko Rubio

Mar 16, 2022
10:45pm — 11:15pm
Presented by
Neon Gold
About
From:
Los Angeles, CA
Subgenre:
Alternative
Professional Connections
Niko Rubio is seeking the following:
  • Sync/Music Supervisors